James McMurtry and Lightning Rod Records are encouraging fans to use the free “Cheney’s Toy” mp3 to create their own videos and post them online. McMurtry will choose the best videos and post them on his official MySpace page and website. If needed, fans can create videos using slideshow applications at RockYou.com.

Creators of each of the top five videos will receive t-shirts and autographed copies of McMurtry’s new album, Just Us Kids (in stores April 15, 2008). McMurtry’s choice for the best overall video will also receive an 8 Gb Apple iPod Nano with video capabilities.

Fans can send links to their videos to mcmurtryvideo@gmail.com.

You can download the free mp3 at www.myspace.com/jamesmcmurtry